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Andrew Winistorfer
(Vinyl Me, Please)

Caropop with Mark Caro, Ep. 111

The Vinyl Me, Please record club marked its 10th anniversary this year and now boasts more than 30,000 members. As senior director of music and editorial, Andrew Winistorfer chooses many of the Records of the Month and exclusive store drops. A passionate music fan himself, he has developed keen insights into the psyche of obsessive vinyl buyers (raising my hand) as well as the business of licensing music from labels and getting albums mastered and pressed to the club’s standards. How does VMP select its “Lost Sounds Found” and less obscure albums? Where did it get the gumption to try to top Mobile Fidelity with its Miles Davis box? What factors drive album pricing? How much does FOMO drive sales? Vinyl fanatics, this one's for you.

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